top of page

Consumer Package Goods (CPG)

ADVISING FAST-MOVING CONSUMER PACKAGED (FMCP) BRANDS FROM STARTUPS TO TURNAROUNDS TO BLUE CHIP BRANDS

​

We work with partners in all areas of CPG from supply chain to sales broker partners and everything in between.

​

SOME KEY SERVICES

 

  • Diagnostics: Immersive research to uncover and definitively prioritize where business should focus efforts (operations, marketing, sales, personnel, finance, product viability).

  • Branding: Creative briefing and asset development (including pack graphics) for new brands and repositioning established brands.

  • Portfolio Optimization: SKU Rationalization - protecting revenue, increasing contribution margin, decreasing inventory, simplifying demand/inventory planning.

  • NPF & Innovation: Pipeline Development, Data Driven Concept Testing.

  • SOP: Establishing Process, and Defining Roles, Responsibilities.

  • Sales Strategy: Channel strategy, trade spend optimization.

  • Retail Sell In: Data driven, customer specific sales collateral for all classes of trade.

  • Category Management & Analytics: Nielsen, IRI, Spins, Amazon.

  • Marketing: In Store, Digital, Print, Social/Influencer/Affiliate, TV.

  • E-Com, DTC: Standing Up or Optimizing: Amazon, Shopify, 3PL.

  • Operations: Co-Packer Search/Vetting, 3PL, DC

bottom of page